Predicting – Store of the Future

A research and development study for Marks and Spencer predicting the future. The study considered economic, technological, demographic and social influences shaping human behaviour.

The study re-examined how these factors have influenced lifestyles and therefore how in the future they might define the built environment shaped by changing needs.

The proposition placed Marks and Spencer at the forefront of creative, responsible retailing reinforcing the brand’s commitment to Plan A and their Corporate Social Responsibility.

  • Client
  • Marks and Spencer
  • Project Type
  • Research Paper.
  • Area
  • Fits All.
  • Role
  • PN Director of Creative Predictors and Imagineers at AFR.